April 2011 |
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How to Narrow Your Target Market |
When you're starting out, trying to be all things to all people is a sure way to fail. Here's how to stay focused.
 Huge, profitable companies like Walmart and Amazon didn't start as the all-encompassing retailers we know today. Each debuted with a very specific focus that helped them find and nurture a strong customer base. Walmart originally catered to shoppers in rural areas where there was a dearth of options for low-cost goods; Amazon famously limited itself to just books for years before expanding into selling everything from DVDs to motorcycle gear.
Click here to learn more
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5 (Other) Reasons Small Businesses Fail |
NEW YORK (TheStreet) -- There are many reasons why  startups never get to reap the riches of a Google (GOOG_), Amazon (AMZN_), Chipotle (CMG_) or Starbucks (SBUX_).
An estimated 627,200 companies big enough to hire began operations in 2008, and 595,600 closed the same year, according to data collected by the Small Business Administration. This amounts to an annual turnover of about 10%. Companies without employees have turnover rates three times as high, mostly because they're easier to start and shut down.
Click here to see the 5 (other) reasons |
The Ultimate Customer Experience |
 Luxury retail is a tough game-only made tougher over the last two years. Perhaps one of the only things tougher is being a manufacturer who continues to manufacture in the U.S. Now combine the two and you have the ultimate challenge.
One company, Thos. Moser Cabinetmakers, has been able to navigate these challenges. While not large, Thos. Moser Cabinetmakers is a true multi-channel retailer, operating six retail locations in metropolitan cities, a multi-functional Web site, as well as a robust catalog program to cater to its high-end client base.
Learn more about how this small business not only keeps, but gains customers. Click here. |
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CounterPoint Version 7 to SQL Upgrade - Special Pricing Reminder |
D I S C O V E R . . . THE MARINER ADVANTAGE
40% Discount on Radiant/ CounterPoint Software Upgrade - Expires 5/13/2011
One Year 0% Financing Through Vend Lease - Expires 5/13/2011
Contact Kathe Burke at 303.692.8200
or email
katheb@marinerbusinesssolutions.com
Note: The order and deposit for the Upgrade Software must be received no later than 5:00 pm Mountain time zone on 5/13/10 for the discount to be applied. The Software Discount applies only to Radiant software upgrades from V7 to SQL. Upgrades do not have to be scheduled at the time of purchase. The scheduling of the actual upgrade can begin at a later date. |
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We need your feedback as well as any suggestions you may have for future issues. Please email your comments to katheb@marinerbusinesssolutions.com. Also feel free to forward this newsletter to anyone you may know that may benefit from the services Mariner Business Solutions provides. We look forward to providing you with useful topics and information to enhance your business.
Wishing you much success,
The Mariner Business Solutions Team
(303) 692-8200
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